Why It Matters
Core updates are sweeping, algorithm-wide modifications aimed at enhancing search relevance. Since they affect a large volume of sites, Google pre-announces them to assist site owners in comprehending possible ranking changes. The March 2025 update was the year's first—this is the second.
⏱ Timeline
June 2025: Core update starts
March 2025: First core update of 2025
Rollout duration: Up to 3 weeks
Experienced a Ranking Drop? Here's What to Do:
Don't panic
Drops don't automatically equal there's something wrong on your site—perhaps it's just that other content is now deemed more authoritative.
Check out Google's recommendations
Google reinforces that no quick fixes or "one-size-fits-all" exist to recover rankings. Instead, prioritize quality.
Consider asking yourself these assessment questions (as recommended by Google):
Is your content authoritative, useful, and accurate?
Does it fulfill users' needs clearly and better than rival pages?
Have you double-checked it's written with primary intent for human good, not merely search?
Let time
Core update impacts might quietly reverse or flip over the course of the next one—Google's algorithm itself changes with these updates.
✅ Last Takeaway
Google stresses being helpful, trustworthy, and people-oriented in content creation. If your pages dropped in ranks, take the chance to make them better—instead of pursuing algorithmic quick fixes.
For actionable advice, read Google's "creating helpful, reliable, people-first content" guide.